How to define your market and position your business for success

Many businesses and entrepreneurs struggle with how to position themselves in the market. FOMO (fear of missing out) causes them to define themselves too broadly- or not define themselves at all- because they don’t want to miss opportunities. Our desire to serve everyone is admirable, but not conducive to success (or joy) in our work.

8 STEPS TO CREATING A STRATEGIC PLAN FOR YOUR BUSINESS

8StepStategicPlan.jpg

Wouldn’t it be better to have a straightforward plan in place, rather than a bloated plan that confuses and overwhelms your team- or no plan at all? Of course it would! Here are eight steps to get your team to the strategy table.


3 STEPS TO WRITING A CLEAR, CONCISE AND INSPIRING VISION STATEMENT

Vision.jpg

3 Step Vision Statement

As an entrepreneur or family business owner, your vision statement is the starting point of your entire strategy. But most people struggle to create a meaningful, inspiring and clear vision. In this video, I share the three steps I use with my own clients to make it simple and easy.

HOW TO CHARGE WHAT YOU’RE WORTH, AND GET IT EVERY TIME

ChargeWhatYoureWorth.jpg

Charge what you’re worth

In over a decade as a Fortune 500 marketing leader, I learned a lot about pricing strategy. Yet, as a newly minted entrepreneur in 2013, I was hesitant to align my prices with the value that I knew I was delivering. Over the years, I’ve learned to step into the value I deliver and have gained the confidence to charge what I’m worth- every time. Here are 4 steps to help you do the same!

REMOVE THE BARRIERS THAT ARE HOLDING YOU BACK

RemovetheBarriers.jpg

remove the barriers

As an entrepreneur, just getting started on a goal or project can feel overwhelming. But often, it’s simple barriers that are holding you back. In this video, I give you some tips for overcoming those barriers and building strategies to keep moving forward.