Marketing Flexibility

Analysis Transparent

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Your Marketing Director

When your organization is poised for growth, you need dedicated management of your marketing strategy and commercial initiatives. As the Principal of Marketing Flexibility, I engage a very limited number of clients in my Marketing Director Shared Service program. This service provides you with the benefit of an experienced Marketing Director, at an affordable, shared-service cost.

As your Marketing Director, I will work with you to prioritize your marketing objectives and develop winning strategies. I will then manage those strategies and programs on your behalf, continuously monitoring and reporting results. This is typically a 12 – 24 month engagement, as I become an extension of your leadership team and help build the organization, plans and processes needed to advance your marketing success.

As your Marketing Director, I can help you:

Discover and Prioritize New Market Opportunities

Strategies for market penetration, growth and diversification

Research and Analyze Target Markets

Understand the internal and external drivers that impact your business and strategy

Strategize Effective Go-To-Market Plans

Full market strategies that include product, price, place, brand and promotion, all backed by people and process development

Execute Your Plan Effectively

Assist with your full plan execution, working as an extension of your team to ensure your plan is executed on time, on budget, and on target to deliver maximum results

Build Organizational Effectiveness

From marketing and business training to gap analysis and business process design, I provide the training, systems and tools that boost your organization’s success

When you’re ready to advance your marketing success, I’m ready to help. Call (989) 205-3972, or email me to discuss if Marketing Director Shared Service is right for you.

Kris